Resources / Guides
The long-form playbooks.
Cornerstone guides — one per discipline we run. Deeper than a blog post, built to be the single page you'd send someone who wants the whole picture.
Paid Advertising 16 min read
The Complete Guide to Profitable Google Ads for Lead Generation
A practical, end-to-end system for turning Google Ads spend into qualified remodeling and home-building leads at a cost your business can actually afford, from account structure to revenue reporting.
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4 guides
Websites & CRO 15 min
The Conversion-First Landing Page Guide
How residential remodelers and home builders turn paid clicks into booked jobs with landing pages built around one offer, fast load times, and a testing process that proves what actually works.
Strategy & Tracking 16 min
Marketing Attribution & Tracking: The Complete Guide
Attribution tells you which marketing actually drives booked jobs so you can stop guessing. This guide walks through models, conversion tracking setup, first-party data, and the dashboard that ties it all to dollars, built for residential contractors.
SEO 17 min
Local SEO: The Complete Playbook for Service Businesses
A field-tested system for ranking in the local pack, winning Google Business Profile visibility, and turning local searches into booked estimates for residential remodelers and home builders.
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