Strategy & Tracking
The WellBuilt Guarantee
Our risk reversal: you pay for booked, qualified appointments — nothing when we don't book one.
Definition
The WellBuilt Guarantee is the promise that anchors every plan: you pay $299 only when we put a booked, qualified appointment on your calendar. No booked appointment, no fee. You fund the ad budget, which pays the platforms directly; what we put on the line is our own work, paid for only when it produces a result. We back it with a show-rate floor too, so what counts is the appointments that actually happen, not just bookings on a calendar.
In depth
It exists because the hardest thing to sell a burned contractor is belief. Instead of asking you to trust a track record we're still building, we carry the risk ourselves — you pay per booked appointment, not up front for a promise.
There's no number you have to hit and no make-good clause to argue over. We forecast the appointment volume your budget should produce on your Discovery, and we sandbag it — but the price is per result, so a slow month simply costs you less. We agree what 'qualified' means before we start, so there's no dispute over what you're billed for.
The terms take one of two forms. Almost everyone runs on pay-per-appointment. Our market-exclusive Landmark plan runs on The All-In Standard — a flat monthly fee to lock the whole market. One promise, two forms.
Worked example
A month books nine qualified appointments, so you pay $2,691 — nine times $299. A slow month books three, and you pay $897. You're only ever billed for appointments that land.
Strategy & Tracking
Want this run for you, not just read about?
Clean tracking and honest attribution, so you know which dollars actually produce revenue.