Strategy & Tracking
Cost Per Booked Consultation (CPBC)
What your ad spend costs to land one qualified appointment — total spend divided by booked appointments. The metric behind your $299-per-appointment price.
Definition
Cost Per Booked Consultation is the average ad cost to land one qualified appointment on your calendar, found by dividing total ad spend by the number of appointments booked. It's the master metric of the system because it sits one step closer to revenue than cost per lead — it counts only the inquiries that actually became booked appointments. Your $299 per-appointment fee stacks on top of it.
In depth
CPBC is mostly within our control, which is what makes it safe to price on. It breaks down into two parts — cost per lead from the Inbound Pipeline Engine, and the rate at which our booking engine converts those leads. Improve either and the cost falls, so your all-in cost per appointment drops.
We forecast against a deliberately conservative CPBC and an expected one; the gap between them is upside for you, since you pay $299 per appointment that actually books rather than for a promised count. It's the reason we tie the model to a minimum funded ad budget — volume needs fuel.
The formula
CPBC = Total Ad Spend ÷ Booked Appointments (equivalently, CPL ÷ booking rate) Worked example
Spend $4,000 in a month that books 8 appointments and your ad CPBC is $500 — plus the $299 fee on each. Lift the booking rate so the same spend books 10, and CPBC drops to $400.
Strategy & Tracking
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