Strategy & Tracking
Blueprint, Buildout & Landmark
Our three plans, named for how you build: Blueprint (pay-per-appointment), Buildout (the full owned-channel program), and Landmark (market exclusivity).
Definition
Blueprint, Buildout & Landmark are WellBuilt's three plans, all running on our booking engine. Blueprint is the base — a $3,999 setup and then $299 per booked, qualified appointment, with no management fee. Buildout adds the owned channels (SEO, content, reviews) on a monthly retainer that compounds your cost per appointment down over time. Landmark is market exclusivity on a flat $29,999/mo — we take one contractor per trade, per metro, and never sign your competition.
In depth
The plans map to where you are. Blueprint is for the contractor who needs a full calendar now and wants to pay only per booked appointment. Buildout is for the established builder who wants to own the whole funnel, not rent it. Landmark is for the one who wants the market to themselves.
You don't pick a plan to begin — every engagement starts with a free Discovery, then we recommend the rung with the most leverage for your market and budget. Prepay a fee balance to lock in a lower per-appointment rate and get your setup credited back; it draws down as appointments book, and you top it up when it empties.
Worked example
An established remodeler starts on Blueprint, paying $299 per booked appointment, then moves to Buildout to own the SEO and reviews that drive cost per appointment down.
Strategy & Tracking
Want this run for you, not just read about?
Clean tracking and honest attribution, so you know which dollars actually produce revenue.