Pricing
Pick how you want to build.
Three plans, one engine. Start on Blueprint and pay $299 only when we book a qualified appointment, own the whole funnel with Buildout, or take your market with Landmark.
For the contractor who needs a full calendar now — and wants to pay only when an appointment actually books.
What's included
- Local Services Ads & paid search
- Lead-to-appointment booking engine
- Booked, qualified appointments
- Landing pages & tracking
- Reviews engine
- Dedicated account manager
What you walk away with
- You pay $299 only when we book a qualified appointment
- Every lead called, qualified, and booked for you
- A pipeline you can plan crews and busy seasons around
$3,999 setup. No management fee. You fund a $3,000/mo minimum ad budget in your own accounts.
For the established builder who wants the whole funnel — and wants to watch cost per appointment fall as local SEO and online reviews compound underneath the paid ones.
What's included
- Everything in Blueprint
- Full SEO & content program
- GEO & AI-search optimization
- Reputation & reviews engine
- Reporting & forecasting
What you walk away with
- Owned channels that compound while you keep paying per appointment
- A blended cost-per-appointment that drops month over month
- A pipeline you own outright — not one you rent
On top of Blueprint’s $299-per-appointment engine and the same $3,000/mo minimum ad budget. $3,999 setup.
For the builder who wants the market to themselves. We take one contractor per trade, per metro — and never sign your competition.
What's included
- Everything in Buildout
- One contractor per trade, per metro
- A senior strategist, not a pooled account manager
- Priority build queue
What you walk away with
- Your direct competitors locked out of our roster
- First call on our inventory and our best people
- The strongest terms we offer, on a flat monthly fee
No per-appointment metering and no stated media minimum. Your ad budget still runs in your own account.
Every plan is scoped to your market, trade, and budget. Buildout and Landmark are scoped on your free Discovery call.
Getting started
Whichever tier fits, you start the same way.
You don't pick a tier to begin. Every engagement starts with a free Discovery — then we build, and your calendar fills.
- 1
Get your free Discovery
A live 30-minute audit of where your leads leak — and how many booked appointments your budget should produce. No cost, no obligation.
- 2
We build your Foundation
One connected engine — ads, follow-up, and booking — that calls and qualifies every lead and puts appointments on your calendar. Owned entirely by you.
- 3
Your calendar fills — you pay per booking
We optimize every month, so booked appointments climb and your cost per job drops. On the base plan you pay $299 only when a qualified appointment lands.
Founding Crew · 5 seats
Come in early, lock in the best terms we'll ever offer.
We're taking five founding remodelers at our lowest per-appointment rate and our full attention — in exchange for a case study when you win. When the seats are gone, this offer goes with them.
No matter the tier
Every plan comes with the same standards.
The tier sets the scope. These hold across all three — because they're how we work, not features we upsell.
Get your Discovery- A booking engine on every plan — every lead called, qualified, and booked, never dumped
- Booked, qualified appointments that are exclusive to you and never resold
- Full ownership of your accounts, creative, and data — no lock-in
- Google Verified screening handled for you
- Conversion tracking and call tracking wired in, with plain-English reporting
- Setup credited back when you prepay a fee balance (Blueprint & Buildout)
Pricing questions
The honest answers.
How does Blueprint’s pricing actually work?
Three parts, all in the open. A one-time $3,999 setup builds the engine — landing pages, ad accounts, tracking, the booking system. You fund a minimum $3,000/mo ad budget in your own accounts, paying the platforms directly. After that you pay $299 per booked, qualified appointment — and nothing when we do not book one. No management fee, no retainer.
What’s the guarantee?
The price is the guarantee. On Blueprint you pay $299 only when we put a booked, qualified appointment on your calendar — a slow month simply costs you nothing in fees. There is no number you have to hit and no clause to argue over. We also back a show-rate floor and keep booking at no extra fee until your shown count is made whole.
Is there a setup fee?
Yes — $3,999 on the base plan. It covers the real build: landing pages, ad accounts, conversion tracking and call tracking, the booking engine, and Google Verified screening for Local Services Ads. It scales with scope, and we credit it back in full when you prepay a fee balance.
How does prepaying work?
Prepay a balance against your per-appointment fees and lock in a lower rate for the cycle: $14,999 covers your first 6 months at 10% off — $269 a booked appointment instead of $299 — or $39,999 covers 12 months at 20%, $239 each. It draws down as appointments book; top it up if it empties early. Non-refundable, but unused balance rolls into your next cycle when you renew, and prepaying credits your setup back. Blueprint and Buildout only — on Buildout the monthly retainer bills separately; Landmark is flat, all-in.
Do you take a cut of my ad spend?
No. On Blueprint and Buildout your ad budget runs in your own accounts and pays the platforms directly — Local Services Ads or pay-per-click — with a $3,000/mo minimum. WellBuilt is paid the $299 per booked appointment (Blueprint), plus the monthly retainer on Buildout. Landmark is flat and all-in on our fees, with no stated media minimum; its ad budget still runs in your own account. With conversion tracking in place, you see exactly where every dollar goes and what it returns.
Which tier is right for me?
Blueprint if you need a full calendar now and want to pay only per booked appointment. Buildout if you are established and want to own the whole funnel while local SEO compounds and your cost per appointment drops. Landmark if you want the market to yourself — one contractor per trade, per metro, flat and all-in with our best people. Not sure? The Discovery call will point to the one with the most leverage for your shop.
Not sure which tier fits yet?
Start with a free Discovery. We'll show you where your funnel leaks, which tier moves the needle first, and the appointment volume your budget should produce — no pressure, no guesswork.
Get your Discovery