The WellBuilt Guarantee
You only pay for booked, qualified appointments.
Most agencies sell you leads and a report, then disappear. We put qualified estimate appointments on your calendar and charge $299 only when one lands. No booked appointment, no fee — the price is the promise.
What you're actually paying for
You pay for appointments, not "leads."
A lead is a phone number. An appointment is a qualified homeowner with a real project, booked onto your calendar. Angi resells the same lead to five contractors and lets you fight over it; the ads you ran yourself burned budget with nothing booked to show. Ours are exclusive, pre-qualified, and booked for you — and you pay only when one lands.
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In your service area
No leads from two towns over that you would never drive to.
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A real project, not a price-check
Someone planning the work — not a tire-kicker fishing for a number.
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In a budget band that fits
Homeowners whose project matches the work you actually want.
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Booked on your calendar
A confirmed appointment with a time on it — not a name to chase.
How we can charge this way
Booked appointments aren't luck. They're a system.
Paid channels deliver from week one while your SEO and reviews compound underneath. Because we own every step from ad to calendar, we can bill for the outcome, not the effort.
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We run the ads that pay fast
Local Services Ads and pay-per-click search put you in front of homeowners the moment they go looking — pay-per-lead, Google-screened, matched to search intent, live from week one.
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We call and qualify every lead
Once a homeowner opts in, we follow up on every call and form, with call tracking on the line so nothing slips. We run the qualification and book the ones that clear the bar — no lead sits in an inbox.
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Appointments land on your calendar
Confirmed, recorded, reminders sent. Conversion tracking ties every booked appointment back to the ad that earned it, so you show up to talk to people who are ready — and you pay only for the ones that book.
How many appointments your budget produces depends on your market, your trade, and your spend — we forecast it on your Discovery call. Whatever the count, you pay per appointment, so the number takes care of itself.
How we get paid
We only get paid when you get booked.
No management retainer on the base plan. You pay $299 when a qualified appointment lands on your calendar — and nothing when one doesn't. A slow month costs us the work, not you the fee. We only win when you do.
A fair deal, both ways
- We hold up our end: the ads, the booking engine, the appointments — paid for only when they book.
- We back shows, not just bookings: a show-rate floor in writing — fall below it and we keep booking free until your shown count is made whole.
- You hold up yours: fund the agreed budget, return the lead, and show up to the appointment.
- Nobody games it: we agree what "qualified" means before we start, in writing.
Why we can stake this
An established company, betting on itself.
WellBuilt is new. Xtego, the team behind it, is not — 17 years, 200-plus projects, 100-plus clients, in-house. We are pointing all of that at one job: booking work for remodelers. We are confident enough to take the risk off your plate. That confidence is the whole offer.
Join the Founding CrewStraight answers
The fine print, in plain English.
What counts as a qualified appointment?
A homeowner in your service area, with a real project in a budget band that fits, booked onto your calendar with a time on it. Behind that bar sits real lead qualification and lead scoring — search intent, project scope, timeline — not just a form fill. We agree on the definition before we start, so there is no argument later. If it does not clear the bar, we do not charge you for it.
So what exactly do I pay?
On Blueprint: a one-time $3,999 setup, a minimum $3,000/mo ad budget you fund in your own accounts, and $299 per booked, qualified appointment. Nothing else — no management fee. A slow month costs you nothing in fees. Buildout adds a monthly retainer for SEO and reputation on top; Landmark is a flat $29,999/mo, all-in.
Do I still pay for ad spend if a month is slow?
Ad spend runs in your own account and pays the platforms directly, so your campaigns never go dark and your Quality Score and history keep building — that part is yours regardless. But our fee only attaches to booked appointments, so if a month is thin, you owe us little or nothing. The risk of a slow month sits with us, not you.
Does a no-show mean I still paid for nothing?
You pay $299 when we book a qualified appointment — we can put a ready homeowner on your calendar, but we cannot force them to show. So we back it two ways: an aggressive reminder sequence, part of the lead nurturing behind every booking, and a show-rate floor written into your agreement. If shows fall below that floor, we keep booking at no extra fee until your shown count is made whole. You get the number that actually matters — shows, not just bookings on paper.
You are new to contractor marketing. Why should I believe this works?
Because we are not asking you to take it on faith. We carry the risk instead of selling you a track record — you pay per booked appointment, not up front for a promise. Behind the model is Xtego — 17 years, 100-plus clients, an in-house team — Google Verified status on your own account, and conversion tracking in GA4 that shows every booked appointment as it lands. You watch it prove itself in real time.
Am I locked into a long contract?
You own your accounts, creative, and first-party data from day one — the ad platforms, the CRM, the analytics. On Blueprint there is no retainer and no lock-in; you pay per appointment, month to month. On Blueprint and Buildout, prepaying a fee balance earns a lower per-appointment rate — your choice, never a requirement.
See what your budget would book.
Start with a free Discovery. We audit your market and funnel by hand, then show you the appointment volume your budget should produce — and exactly what you'd pay for it.
Get your Discovery